When you go to your mailbox and pull out a flyer or an ad along with the rest of your mail, you look it over. You give it a glance, and something grabs your attention. Maybe it's the colours, the artwork, or a great discount. That piece doesn't have your name on it, but it did catch your eye. So, how do you get your business' marketing piece into your customer's mailbox? Neighbourhood mail.
Your mail, like that of your neighbours, is delivered by a letter carrier. This delivery route is known as "a walk." A walk can encompass a variety of recipients, including houses, apartments, farms, and businesses. Each walk also has its unique demographics—such as age or household income. When planning a Neighbourhood mail campaign, it’s important to consider your customer’s demographics. Which age groups are most likely to be interested in your product or service? What household income levels do your customers tend to have? Canada post has quite a few demographics to choose from. Which means you can target the walks that look like your customers.
Next up is figuring out where your customers are. If you’re selling online and don’t need to focus on a specific area, you can target walks across Canada that match your ideal customer. Now if you do have a specific geographical area in mind, you can get precise with it. Draw a custom map or set a drive time or drive radius around your business. With Precision Targeter, you can define the walks, demographics, and geography that work best for your business. Canada Post will then deliver your marketing piece to the entire walks of your choice.
Reach out to me if you have any questions or would like to discuss your Neighbourhood mail strategy. For more in-depth information, please visit our Canada Post Neighbourhood mail page.
Feel free to drop me a message here on LinkedIn or email me at erin.gaffey@canadapost.ca.
Looking forward to hearing from you!