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When you go to your mailbox and pull out a flyer or an ad along with the rest of your mail, you look it over. You give it a glance, and something grabs your attention. Maybe it's the colours, the artwork, or a great discount. That piece doesn't have your name on it, but it did catch your eye. So, how do you get your business' marketing piece into your customer's mailbox? Neighbourhood mail. Your mail, like that of your neighbours, is delivered by a letter carrier. This delivery route is known as "a walk." A walk can encompass a...

In today’s competitive world of ecommerce, attracting and retaining customers is essential. One effective method to boost your customer base is through Canada Post's Smartmail Marketing. This powerful marketing tool includes Neighbourhood Mail, Postal Code Targeting, and Personalized Mail. Whether you send a postcard, a mini catalog, a flyer, or an envelope, Smartmail Marketing can help you gain and retain more ecommerce customers. Neighbourhood mail – Broad reach at a affordable cost. Neighbourhood mail is sending to many at a more reduced cost.  A typical delivery route or walk can include around 500 houses, apartments and or businesses.  You choose...

If you have a large volume of letters to send, you might be wondering if you need to put a stamp on each one. There are alternatives that can save you time and money. With a Canada Post customer number and a printer, you can take advantage of Canada Post's indicia. The indicia is a printed stamp that you can create and print directly on your envelopes. To design your own unique indicia, which can include pictures and have straight or perforated edges, by visiting www.canadapost.ca/indicia.  The same indicia can be used for both standard and larger envelopes. Then to...